Details for Businesses need to think biologically. Here's 7 ways they can.
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Businesses need to think biologically. Here's 7 ways they can.

In their groundbreaking book The Person and the Situation, Lee Ross and Richard E. Nisbett explain how social outcomes are more often determined by the context than the actor. Unfortunately, we have a tendency to focus on the individual and to de-emphasize the situation, limiting our ability to identify the best course of action.

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