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The challenge of speed driving slow in the fast lane

Driven by ever greater globalisation and technological innovation as well as rocketing consumer expectations, Europe's businesses need to move faster. In a survey of 461 senior executives based in Europe, 73% of respondents believe that their companies will need to be faster in order to adapt to changing business conditions. This Economist Intelligence Unit briefing paper, sponsored by Ricoh, looks at how well European companies are responding to the challenges of enhancing agility and speed and what steps they should take to do better. Drawing on the survey, in-depth interviews with seven corporate leaders and academic experts as well as extensive desk research, the main findings are as follows.

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