We're moving fast. But nobody knows where we're going (WEF)
Adapting to an uncertain future
The sooner we realize that long-term forecasting is becoming obsolete, the better we'll be able to cope with the new reality. Businesses are already responding by hiring Chief Digital Officers, promoting entrepreneurial culture, and elevating the innovation imperative to the level of existential priority. Perhaps another implication will be the end of business strategy as we know it. Strategic foresightand scenarios planning seem to offer better methodologies for business to adapt and adopt to the ever-changing competitive environment.