What Is Social Business Really About?

The only single thing which has to be taken for granted in our era of uncertainty is the fact that many of the mechanisms which underlay business structures have to undergo deep transformations in order to survive. The mass-production and mass-consumption logic rooted in the XIXth industrial revolution which prevailed most of the exchange of goods and services since the end of WW2 is now stalled. The present flavor of capitalism which rules over the rest of economical transactions ("the rest" being the lion's share of it, as financial transactions represent more than 93% of the total economical exchanges) is breathless. In this context, organizations must find new ways to leverage efficiency, competitiveness and innovation in order to thrive.

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